Using Social Media to Build a Business at Home


Filed under: Financial Fitness


Are you ready to build a home business, but don’t know how to find your target audience? You may have heard that social media is the key to locating your customers and keeping their attention. But how do you get started? What should you do? Follow these steps to building a social media presence, and discover how easy it is to locate loyal customers.

Step One: Build a hub for your online marketing strategy.

People Silhouette on Social Media Background

It doesn’t matter how many social media sites you join if you aren’t providing something of value to your audience. Joining a bunch of social media sites without crafting a message would be like stepping up to a microphone in front of a thousand people before writing a speech!

Focus first on building your blog. This is the section of your website where you will offer informative articles or videos to your followers. Now that you have something to say, you can join social media sites and find an audience.

Pro tip: Remember to optimize your blog with social media share buttons. This way, when your audience members feel a post is relevant or valuable, they can share it with their contacts.

Step Two: Define your target audience.

Who is interested in your products or service? What are their concerns or fears? What topics interest them? Ask yourself these questions, and get to know your target audience before you attempt to create content for them. Some small business owners find it helpful to follow the competition on social media. Investigate their posts. Which ones receive the most likes, or spark the most conversation?

Use the search features in your social media profiles to locate, and contact, your ideal clients. You can search based on location, gender, age, and so on.

Pro tip: Don’t go overboard. Choose one or two social media platforms that best suit your needs, and dedicate yourself to posting on them regularly. Remember to respond to your audience, answer questions, and address concerns.

Step Three: Communicate with your audience.

Now that you’ve gotten to know them, write blogs or create videos that address your audience specifically. Choose topics that will interest them or answer their questions.

Now share that content via your social media channels. Include a call to action so that your audience knows what to do next (share a post or sign up for a free newsletter, for example). You would be surprised; often, all you have to do is ask!

Pro tip: Don’t forget to make it personal! You don’t have to be all business, all the time. With social media, you can post personal anecdotes or ask questions of your audience members. Remember, people like to do business with people they know well. So get to know your audience, and let them get to know you.

Step Four: Analyze your results.

Using the analytics functions in the back end of your social media profiles, track your posts. Which ones get the most response? Which ones drive the most traffic to your website? Be willing to take a “trial and error” approach to learning social media, and adjust your efforts accordingly. With time, you will find that practice makes perfect.

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